VP of Marketing
Reigan leads Humu’s marketing efforts including product marketing, demand generation, brand, customer marketing, operations, and sales enablement. Reigan joins us from Asana, where she was one of the first marketing hires in 2014 and helped grow and scale the team until joining Humu in the fall of 2020. She built and led their lifecycle and email marketing, demand generation, and brand campaign functions, and launched Asana’s first global brand campaign, which contributed to their successful IPO this year. Prior to that, she was at American Express, where she helped launch new partnerships with Xbox and Trip Advisor and worked on the product management team for the Platinum Card. She holds a B.S. in Economics from The Wharton School at the University of Pennsylvania. Her hometown is Nashville, TN and enjoys pursuing random hobbies like learning French, billiards, and even tap dancing.
Areas of Expertise
- Vision and Strategic Planning
- Account-Based Marketing
- Data-driven Decision-making